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​Pacific Island Forum Leaders, Pacific Islands Permanent Missions at the UN, Pacific Ministers of Health, 

Pacific Island Countries and Territories.​​​

Tobacco use is the major cause of preventable premature death in many Pacific islands. The tobacco use prevalence and prevalence of exposure to second-hand smoke in the Pacific are very high.

For example, over 70% of men in one Pacific island smoke, while in another, close to 55% of women smoke. Non-smokers are also burdened. As much as 76% of young people are exposed to second-hand smoke inside the home and 86% outside the home in the Pacific.

Action needs to be taken to prevent and reduce tobacco use in order to save lives.

The TFP2025 Network is a growing regional platform for connecting people and organizations, sharing resources, building knowledge and providing awareness related to the Tobacco Free Pacific 2025 campaign. The campaign drives action to meet the Pacific Ministers of Health adopted goal of a Tobacco Free Pacific (<5% adult tobacco use) for each Pacific Island country and territory by 2025.

The Tobacco Free Pacific campaign is comprised of six main action areas. Based on evidence and recommendations of the WHO Framework Convention for Tobacco Control (WHO FCFC), the actions are:

  • Raise tobacco taxes. This will decrease use, which saves lives, and increase revenue. This is a proven method to stop young people from smoking and reduce the amount consumed by occasional smokers. Excise tax should be at least 70% of the price.

  • Protect from second hand smoke. Second-hand smoke kills. We need tobacco free settings (homes, schools, villages, workplaces, churches) to protect innocent people. Even if met with resistance initially, this becomes readily accepted and does not negatively impact revenues for business settings like restaurants, bars/clubs, and hotels.

  • Prevent tobacco industry interference. The tobacco industry is working against us. The countries and territories of the Pacific are not too small for the tobacco industry. Their work needs to be exposed and tackled head on.

  • Support cessation services. The population-level tobacco control interventions such as bans on smoking in public places, and tobacco tax increases currently taking effect in the Pacific means more tobacco users will seek cessation services.

  • Monitor the tobacco use epidemic. Monitoring the progress in tobacco control through appropriately spaced surveillance activities is essential to tracking progress and measuring the impact of interventions.

  • Enforce and strengthen tobacco control legislation. Comprehensive enforcement of WHO FCTC-compliant legislation is necessary to ensure a supportive environment for tobacco control.